Blog

Welcome to our blog! Here at Lights On Creative, we post weekly blogs to help small businesses understand digital marketing, tips & tricks, and fun information! Please check back weekly for new posts and blogs. If you have questions, feel free to email us here or check out our LinkedIn page here.

white-label-seo-vs-black
Ursula Squire

White Label SEO vs. Black 2021

White Label SEO vs Black: what do these terms mean? And, more importantly, how do they affect a company’s SEO plan for 2021? Every year – including 2021 – there are updates to search engine algorithms. These updates determine whether a company’s website is legitimate, high-quality content. While search engine optimization (SEO) should be part

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how to be a digital content creator in 2021
Daniella Gama-Diaz

How To Be A Digital Content Creator: How To Do Content Marketing Like A Pro

Table of Contents Being a digital content creator can be engaging and rewarding. Digital content serves many purposes, such as informing, entertaining, or encouraging users. When it comes to content marketing, it’s crucial to find the right balance of content for one’s brand that keeps readers coming back for more. Check out these tips on

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the-importance-of-local-seo-resized
Ursula Squire

The Importance of Local SEO

Table of Contents Local SEO is a crucial component of any local business marketing plan. The importance of local SEO or Search Engine Optimization (SEO) has become a popular topic in digital marketing over the past several years. In fact, 80% of local searches turn into a customer conversion. SEO uses content marketing, online brand

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easy-seo-strategies-resized
Daniella Gama-Diaz

Easy SEO Strategies for 2021

Table of Contents Looking for seo strategies for 2021? Sometimes, the best SEO strategies are also the simplest. When it comes to SEO strategy, many approaches are both easy and effective. When someone has a small business, ranking at the top of search engine results, driving customers to their website, and turning conversions from their

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holiday-marketing-tips-for-small-business
Daniella Gama-Diaz

Holiday Marketing Tips for Small Business

Table of Contents The leaves are changing, and the air is getting colder, which can only mean it is time for you to set your company up for success this season and check out these holiday marketing tips for small businesses. This year, it’s more difficult to celebrate the holidays with friends and family in

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Digital-Marketing-Checklist-2021
Daniella Gama-Diaz

Digital Marketing Checklist 2021

Table of Contents The marketing landscape has evolved so much in the past ten years, and even more so in 2021. In the age of the internet, a company’s online presence is essential to driving business. Customers seek convenience and look for information right at their fingertips. Building a social media presence, maintaining an informative

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